The Hadoop market is white hot right now. It seems everywhere we turn there is a new company throwing their hat into the Hadoop world. Is all of the attention justified? Is this a case of overhype causing overload? How can the Hadoop world possibly make room for all of these companies to survive and thrive? I guess we are going to see how this all plays out.

Yesterday word came down that Yahoo had spun off some of their top Hadoop engineers into a new open source company backed by Yahoo and Benchmark Capital called Hortonworks. For those wondering, Horton is an elephant in the movie Horton Hears a Who starring Jim Carrey. Of course Hadoop’s logo is little baby elephant. I guess that might be a connection?

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